Here are a few examples of what we have found so far.
1. Grey – Be careful if your market is for older adults Grey can bring out thoughts and feelings of bereavement, depression, and old age. but it tends mean neutrality, humility, and admiration. Suggested use for this color shouldn’t be for backgrounds but perhaps borders. Use Carefully.
2. White – Is a very clean color and can invoke feelings of purity, spiritually and confidence. It is a very safe color for e-commerce most of which are already white look at e-bay for instance. White is a very good color to use for an American audience.
3. Black – Is what is usually a power color, it may send a message of elegance and prowess very noisily. Try not to use to much black, unless you might be using it to display photographs and then try not to over do it. Black should be best used as a secondary color as part of your site design.
4. Blue – Blue is a very steadfast and dependable color to make use of, it brings about emotions like harmony, tranquility and has an overall calming effect on Americans. This is a great main color scheme base for your design. However, I found that in Iran, blue is the color of mourning.
5. Red – Can actually make a person’s respirations and blood pressure rise according to some studies. It floods us with very strong feelings related to love, sex, passion and ambition. Depending on your store’s theme this can be a powerful effect.
6. Pink – Has by far the best overall calming response and is considered the truest color of love, relationships and femininity. Again however, depending on your shop’s venue pink might just be the color for you.
7. Green – Makes people consider life and living things, nature, youth and money. Green tends to signify an “action” response in Americans… Use green to get shoppers to “do” something. However, green also a color of disgrace in China, but in some western countries for instance Great Britain and Ireland it is notably lucky color. Overall green is a very pleasing color and the darker the shade the more conservative the emotional response. Green is a great color in your overall store design.
8. Purple – Is a color of deep spirituality, sensuality, creativity, wealth and prosperity. Purple can add a certain hint of mystery is best utilised in small parts of your design scheme. The darker the purple the lesser the emotional response. It is also the colour of mourning in Thailand.
9. Yellow – Makes people think bright sun shining days and optimism, but can also bring about occasional thoughts of cowardice and weakness. Interesting studies have found that babies cry more in yellow rooms. Yellow has other physical responses as well, it speeds your metabolism up and helps bring creativity and artistic thoughts. Yellow would best better served as a less prominent color within your web page design. The more golden or deeper the shade the better the response. Accessibility not: Yellow often is the brightest and hardest color for human eyes to focus on.
10. Brown – Is stable, dependable, and earthy. Brown makes people imagine reliability and friendship. Brown is regarded as natural or organic in its essence. Brown is the color of mourning in India. Shades of beige are specifically very neutral and safe, thus making Beige a great prominent color in your ecommerce store.
11. Orange – Brings about intense feelings of energy, balance and enthusiasm. I personally love the colour orange and I wear it and use it very often. Orange has a combination of the most effective elements of yellow and red emotional responses. The powerful excitement of red with less intensity and an extremely small hint of the calming effect of yellow… Without putting anyone to sleep. However, I would recommend orange as a secondary color in your web site design.
The next time you redesign or begin to put out a brand new store… Research some colors in your specific market. You would possibly just find that the suitable color combination could have people staying on site longer and converting better. Below are some great resources for color psychology and emotional color responses for your review.