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Choosing a domain name is probably the easiest thing to do  all you have to do is get your company name search for the dot com and away you go but this is not always the best thing to do.

Think about it, if you are a building company then there are probably hundreds of you so unless someone actually knows that your company name is associated with building you are not likely to attract many customers unless they are searching for your business name. But that’s why they invented keywords I here you say, yes these will help but there are thousands of you all fighting to appear on the first page for the same keyword. So how are you going to get that little bit of an edge when starting off for the first time.

Your first place of call should be the Google Keywords tool, search for keywords that best match the type of business you are operating, think what would my customers search for if they where to look for our/ your services. Once you have a list of good quality keywords with relatively high search data (don’t forget to also look for long tail keywords as well) you should be well on your way to searching for a domain name.

When searching for your new domain try and make sure that the keywords you have just searched for appear in the domain try and get the best match to your product or service. An example would be a shop selling Irish gifts it would have something like this www.irishqualitygifts.com , here there are two main keywords Irish and Gifts, you get the idea I’m sure. Don’t worry too much if your business name is not included you can always have that domain as well.

The methodology behind all this eventually leads to content which is what Google is all about GOOD QUALITY CONTENT you will here this phrase a lot. If you have your keyword in your domain name and your keyword in your good quality content you will stand a much better chance of  Google taking notice of you. After all that is why you are building a website in the first place to add another stream of incoming business leads.

The idea behind this is to help you get as much free traffic from Google as you can why pay for it when you don’t have to, besides you will need your money for link building, blogging, and creating videos.

When you have finally chosen your domain name you will then be ready to start looking at hosting. Lucky YOU why not check out this post for a bit of advice. Web Hosting